SES

highly-scalable inbound/outbound email service

Overview

• To send marketing, notification, and transactional emails.

Benefits

• Optimize your deliverability

• Integrate quickly

• Scale securely

• Send messages efficiently

Use cases

• Transactional emails

• Marketing emails

• Bulk email communication

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Trivia

• SES collects open & click metrics for 60 days after each email is sent.

• You can send up to 200 emails/day in sandbox mode.

Concepts

• Email delivery metric: statistics provided by SES about how successfully emails are deliveried

  • Send rate

  • Delivery rate

  • Bounce rate

  • Complaint rate

  • Open rate

  • Click rate

• Dedicated IP address: an address on the internet that only you use for sending your emails. If not, your emails will be send from Amazon's return address by default.
• SES Sandbox: practice area for new users to test sending emails before using SES for real.